RusBankrot
We know everything about bankruptcy
07/05/2024
Tuesday
THIS DAY IN HISTORY:
7 May 
1985 The decree No. 410 “On the measures to overcome drunkenness and alcoholism and eradicate the alcohol brewing” was adopted in the USSR.
1985 The decree No. 410 “On the measures to overcome drunkenness and alcoholism and eradicate the alcohol brewing” was adopted in the USSR.
1956 The British Minister of Health refused to start a campaign against smoking, saying that he was not sure of its harm.
1956 The British Minister of Health refused to start a campaign against smoking, saying that he was not sure of its harm.
1954 The USA, France, and Great Britain refused to let the USSR join NATO.
1954 The USA, France, and Great Britain refused to let the USSR join NATO.
7 May
1985 The decree No. 410 “On the measures to overcome drunkenness and alcoholism and eradicate the alcohol brewing” was adopted in the USSR.
1985 The decree No. 410 “On the measures to overcome drunkenness and alcoholism and eradicate the alcohol brewing” was adopted in the USSR.
1956 The British Minister of Health refused to start a campaign against smoking, saying that he was not sure of its harm.
1956 The British Minister of Health refused to start a campaign against smoking, saying that he was not sure of its harm.
1954 The USA, France, and Great Britain refused to let the USSR join NATO.
1954 The USA, France, and Great Britain refused to let the USSR join NATO.
FAS latched on to the fake liquidation of Sunlight company
For several years in a row, Sunlight jewelry chain has been preparing customers for its liquidation, distributing advertising on almost all channels. Advertising that has already made the public sick and tired has been turned into an Internet meme by the users. The company giving ‘everything for free’ was compared to an ex-boyfriend who could not leave his beloved. However, this time the antimonopoly departments of several regions of the country got interested in the activities of the company.
The representatives of FAS of the Chelyabinsk region paid attention to the Sunlight chain only after one of the consumers had complained about the advertisement. Having received another message from the Sunlight company, the citizen complained about the deception.
Unreliable advertising aimed at stimulating demand did not reflect the real state of operation of many outlets, none of which were in a hurry to close down.
According to Yulia Tarasova, representing the Chelyabinsk department of the Federal Antimonopoly Service, Sunlight stores received fines from the supervisory department before, which did not affect the behavior of the representatives of company. The network continues its aggressive marketing policy, literally bombarding residents of the region with fake spam and offering 80% discounts due to its failed ‘liquidation’.
What punishment will be imposed on the chain by the capital's FAS is still unknown. Many of its stores continue to operate.
The representatives of FAS of the Chelyabinsk region paid attention to the Sunlight chain only after one of the consumers had complained about the advertisement. Having received another message from the Sunlight company, the citizen complained about the deception.
Unreliable advertising aimed at stimulating demand did not reflect the real state of operation of many outlets, none of which were in a hurry to close down.
As a result, the employees of the antimonopoly department initiated an inspection to one of the outlets and issued a fine of 200 thousand rubles, transferring information about the case to Moscow.
Representatives of the Volgograd Antimonopoly Service have begun to impose similar measures to respond to the chain’s aggressive advertising. The user reported receiving of an inaccurate add in the form of sms. Since the citizen did not give consent to receive such messages in advance, the telecom operator (the complainant was the user of MTS) was also under suspicion of violating advertising legislation. Now the officers of the Federal Antimonopoly Service are finding out who exactly distributed the advertisements and for what kind of offense the company can be brought to administrative responsibility.According to Yulia Tarasova, representing the Chelyabinsk department of the Federal Antimonopoly Service, Sunlight stores received fines from the supervisory department before, which did not affect the behavior of the representatives of company. The network continues its aggressive marketing policy, literally bombarding residents of the region with fake spam and offering 80% discounts due to its failed ‘liquidation’.
What punishment will be imposed on the chain by the capital's FAS is still unknown. Many of its stores continue to operate.
The owners themselves, apparently, do not consider such advertising to be false, since some retail outlets are closed from time to time.
The transformation of a brand into an internet meme is supported by a number of marketers. Many consider such a behavior to be a successful move. But will it continue to work when it comes to real liquidation? 06.09.2021
