RUSSIAN FASHION MARKET DROPPED BY 25%

RUSSIAN FASHION MARKET DROPPED BY 25%

RUSSIAN FASHION MARKET DROPPED BY 25%

The pandemic that hit the Russian fashion clothing market has led to its drop by 25%. This is the conclusion made by the Fashion Consulting Group (FCG) specialists, who calculated the final figures for the volume of the fashion market for 2020 - it amounted to 1.71 trillion rubles.



Such data with reference to the research of the company is cited by the Kommersant media. According to the representatives of the consulting company, the main feature in the fashion market in 2020 was online trade, the volume of which grew by 11%, reaching 245 billion rubles. At the same time, analysts are confident that the trend will continue to grow, promising to reach 1 trillion rubles by 2025.

In forecasts for 2021, experts indicate an increase of 37% and financial indicators of $ 335 billion.

FCG specialists expect the full recovery of the fashion industry market at the level of the end of 2019 in autumn 2023, according to the most optimistic forecasts. More skeptical opinions express the possibility of achieving pre-crisis indicators no earlier than in 2025.

According to the head of FCG Anna Lebsak-Kleimans, the process of adaptation to work in a pandemic has not bypassed the profitability of companies working in the fashion sector. Many firms that had previously had problems with generating income from sales were left without profit at all - this was caused by forced measures to organize anti-covid events and sales promotion programs. The profits of a significant part of the companies declined even more than their sales.

The CEO of FCG also noted that the requirements for concluding lease agreements had undergone major adjustments last year.

Many retailers, amid the pandemic, have tried to restructure the forms of interaction with landlords, seeking short-term leases and removing penal provisions from contracts. At the same time, their size, as noted by a representative of the Colliers International core-business department, continues to remain the same as in 2019.

The experts noted that the consequence of the transition of many companies to online market was the further curtailment of offline trade. The number of firms selling women's clothing in large cities of the Russian Federation decreased by 2% and in the retail of children's goods - by 5%.


19.01.2021