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24/11/2024
Sunday
THIS DAY IN HISTORY:
24 November 
1970 The United States and the USSR ratified the nuclear non-proliferation treaty.
1970 The Central Committee of CPSU restored the national autonomy of the Kalmyks, Karachais, Balkars, Chechens and Ingush.
1970 Charles Darwin published The Origin of Species - the first edition was sold out in a day.
24 November
1970 The United States and the USSR ratified the nuclear non-proliferation treaty.
1970 The Central Committee of CPSU restored the national autonomy of the Kalmyks, Karachais, Balkars, Chechens and Ingush.
1970 Charles Darwin published The Origin of Species - the first edition was sold out in a day.
Experts predict liquidation of 20% of clothing stores in Russia
The pandemic, which reoriented the Russian consumer to online shopping, revealed a number of trends in the clothing market. Experts point out that one of them is conscious consumption. This trend, in their opinion, can ‘bury’ up to 20% of the current clothing market by 2035.
Alexey Bazhenov, the head of the NTI WearNet group, made a similar forecast. According to the expert, in 2020-2021, about 40% of clothing stores, which did not have time to adapt their business to e-commerce technologies, were liquidated in the country. At the same time, online commerce began to occupy 15% of all sales on the market, increasing its share almost twofold.
Bazhenov associates the change in the clothing market not only with the current situation, but also with the change in fashion trends. More and more brands are beginning to take a more responsible attitude towards environmental issues.
In an interview that Bazhenov gave to media representatives during the BarCamp profile conference, the expert noted that buyers had also become stricter in their choice of clothing. The closure of 13% of stores in large shopping centers had virtually no impact on the quality of life of most Russians.
Experts also pay attention to the work of leading fashion brands with their audience. Well-known brands strive to create communities through which they can directly communicate with their audience, receive feedback from them and retain people with convenient localization of points of sale and a strategy designed for a long period of interaction with customers.
Alexey Bazhenov, the head of the NTI WearNet group, made a similar forecast. According to the expert, in 2020-2021, about 40% of clothing stores, which did not have time to adapt their business to e-commerce technologies, were liquidated in the country. At the same time, online commerce began to occupy 15% of all sales on the market, increasing its share almost twofold.
Instead of a trend to have a large wardrobe, which was actively shaped by advertising in the recent past, citizens increasingly began to pay attention to the environment and buy more durable clothes.
This may lead to a gradual reduction of one fifth of retail outlets, say the experts.Bazhenov associates the change in the clothing market not only with the current situation, but also with the change in fashion trends. More and more brands are beginning to take a more responsible attitude towards environmental issues.
In an interview that Bazhenov gave to media representatives during the BarCamp profile conference, the expert noted that buyers had also become stricter in their choice of clothing. The closure of 13% of stores in large shopping centers had virtually no impact on the quality of life of most Russians.
Experts also pay attention to the work of leading fashion brands with their audience. Well-known brands strive to create communities through which they can directly communicate with their audience, receive feedback from them and retain people with convenient localization of points of sale and a strategy designed for a long period of interaction with customers.
The head of the WearNet also noted that the cost of clothing in Russia in the next year or two may grow by 20-40%.
According to Rambler, the reason for the price growth may be the energy crisis in China, the factories of which supply a significant amount of goods to the country. However, this trend will not be a long-term one. 10.11.2021
