ITALIAN WINE MAKERS GOT OFFENDED AT THE DECISION OF THE EUROPEAN COMMISSION

ITALIAN WINE MAKERS GOT OFFENDED AT THE DECISION OF THE EUROPEAN COMMISSION

ITALIAN WINE MAKERS GOT OFFENDED AT THE DECISION OF THE EUROPEAN COMMISSION
The plan to combat cancer for the next few years, considered at one of the meetings of the European Commission in February, almost caused massive indignation of Italian farmers and, above all, wine producers.

Many winemakers perceived this decision as a challenge and provocation not only for the industry, but for the entire gastronomic culture of the country. And this is all despite the oaths of the vice-president of the commission, Margaritis Shinas, who guaranteed the inviolability of Italian wines for the new rules approved by the plan.

The essence of the rules is an obligation to indicate the ingredients on the packaging and labels for food products (including alcoholic beverages and raw meats), as well as a warning about harm to consumer health.

Since the published text of the draft did not contain any special reservations regarding wine, and was about any alcoholic products containing carcinogens, Italian winemakers quite reasonably concluded that their products could be likened to tobacco products, the manufacturers of which were previously obliged to put symbols on the packaging and images that are rejected by buyers.

Representatives of Italian winemaking associations have already joined the fight against the project in question. Secretary General of the Union of Italian Wines Paolo Castelletti pointed out the risks of a "black" market in the event that funds that finance marketing programs to promote wines are cut. The European Commission is currently discussing the possibility of revising tax rates related to the sale of alcohol, which could negatively affect the industry.

Another business representative, the head of the National Wine Federation, Federico Castellucci, fears that the indications on the bottles will become shocking. The document assumes that a warning about the dangers of alcohol consumption for health will be mandatory for all products starting from 2023. Whether this warning will become a small icon, a QR code or a gloomy parting word for buyers is not known yet.

The initiative of the European Commission has already been hastened to be called a provocation against the background of recognition of the corresponding status for the Mediterranean diet (including wine) at the UNESCO level by the Coldiretti association of Italian farmers. The industry suffered serious losses during the coronavirus pandemic, having lost about ˆ 3 billion in revenue per year, compared to previous years, remind European experts.


01.03.2021