The owner of Pyaterochka, Karusel and Perekrestok, X5 Retail Group Company announced its intention to open a chain of “hard discounters” under the prosaic name "Chizhik". It is assumed that prices there will be noticeably lower than in other stores.
The reduction of prices is expected due to the fact that about 60% of goods will be labeled "own production". It is reported that their quality will not differ from similar brands, but the cost can be reduced by 15%.
The first discount outlet will appear in Moscow, on Dolgoprudnaya Street - several more outlets will be opened by the end of 2020. The main outlets of the X5 Retail Group are planned to be opened in 2021 - it is planned to open 45-50 stores of this chain.
The future stores will be located on areas of 200-250 square meters, and the assortment will include about 800 items. It is worth noting that the term “hard discounter” means that the goods in the outlets will be sold at prices lower than in usual discounters. As a rule, these are shops with a small area, with a limited number of employees and a rather narrow assortment.
The representatives of X5 noted that the name Chizhik was designed to evoke positive and welcoming emotions in customers. In addition, the word "Chizh" itself is an acronym for the words "black" and "yellow" - the new stores will be decorated in this color scheme.