THE JAPANESE GOVERNMENT IS CONCERNED THAT YOUNG PEOPLE ARE NOT DRINKING ENOUGH ALCOHOL

And it is this problem, according to the NTA, that the agency seeks to solve. But how to draw the attention of young people to the fact that drinking changes consciousness? This is a question that humanity has been puzzling over for many centuries.

Some may consider this a boon, as it leads to healthier and more productive people less inclined to shout at others on the station platform for no reason. But all these issues are solved by other state bodies, and the NTA is a fiscal body and is interested in attracting taxes to the budget, for which, as you know, the sale of alcoholic beverages is ideal.

However, "Drink more alcohol to replenish the budget" is not the best advertising slogan, so NTA announced a contest called "Sake Viva!", within which the agency intends to attract marketing ideas to solve the task.

Until September 9, anyone between the ages of 20 and 39 can take part in it alone or in groups of two or three people and offer new sales strategies that could attract young people.

Any ideas are accepted for consideration, but the NTA noted that among the ideas, an emphasis on drinking alcohol at home and using the metaverse for sales is expected.