THE AMERICAN BUREAU LAUNCHED AN ICE CREAM WITH THE HEADS OF BILLIONAIRES "EAT THE RICH"

The MSCHF design agency from the USA has started selling popsicles in a form parodying famous billionaires. According to American sources, queues are forming on the streets of New York for the original product. Some of the "heads" are being bought up so quickly that some people who want to buy the head of Jeff Bezos and Elon Musk do not have time to do it.

As a local resident, 34-year-old Alex Mata, told Business Insider, she initially wanted to buy ice cream "with Jeff Bezos' head." She was attracted by the advertising slogan "Bite Bezos" on social networks and a message from her husband that an ice cream truck was on the street nearby. However, it was no longer on sale. She got a lollipop with the head of Bill Gates, attracting the phrase "Eat Gates" (Goble Gates).

Sweets are sold for $10 as part of the "Eat the Rich" campaign.

The goal of the campaign, designed for only a few days, was an ironic representation of economic and social inequality under capitalism. The start of sales began on July 11 and will last until July 13 inclusive.

Ice cream trucks are playing up a slogan that has become popular among millennials who are frustrated with a world of wealth and economic inequality. Tech moguls are easily recognizable due to certain features of their appearance (such as Gates' glasses or Zuckerberg's hairstyle).

The MSCHF agency, whose name is pronounced in English as mischief ("mischief"), has become widely known thanks to its previous viral campaigns. Earlier, designers released the so-called "Jesus shoes" to the market, which was later replaced by "Satan shoes". 20 pairs of sneakers sold at a price of $ 3 thousand per pair in a matter of minutes.

In the first case, buyers of "Jesus sneakers" were offered shoes with water from the Jordan, consecrated by a priest.

They were marked with an abbreviation indicating a verse from the biblical text describing the walking of the founder of Christianity on water. Laces imitating a cross and red insoles referred connoisseurs to the traditional shoes of the Roman pontiff. In the case of the "shoes of Satan", it was about sneakers, which, according to legend, contained a drop of blood from the agency's own employees.

According to Daniel Greenberg, the head of MSCHF, this project parodied the trend of some companies to create advertising collaborations of firms from completely different business areas. It is the agency that has the merit in developing a browser add-on that masks watching Netflix with a conference call format, a bong in the form of a rubber chicken and sandals made from Hermes brand bags for $ 76 thousand.

 

Photo: businessinsider.com