ELON MUSK PLANS TO OPEN A CHAIN OF RESTAURANTS

ELON MUSK PLANS TO OPEN A CHAIN OF RESTAURANTS

ELON MUSK PLANS TO OPEN A CHAIN OF RESTAURANTS
Tesla filed trademark applications for the restaurant business at the end of last month. Three years earlier, Elon Musk had already voiced his desire to open restaurants at Tesla gas stations.

Back in 2018, the entrepreneur wrote about his intention to open an ‘old-school’ restaurant. Old videos, rock music and old-school cars were named as the attributes of restaurant.

In April of this year, Elon Musk wrote that a gas station for electric cars with the opportunity to dine in the atmosphere of the 1950s would soon be opened in Santa Monica. 

According to Bloomberg, registering a trademark is not quite a standard procedure for restaurant services, and not everyone goes through it. Usually, this path is taken by those who intend to subsequently sell the franchise or have ambitions to enter the national market. Probably Elon Musk has big plans to scale his idea.

The procedure for obtaining a trademark can take months, which may delay the implementation of the project. 

It is interesting that the Musk family has already shown interest in the restaurant business. The billionaire's younger brother, Kimball, is the owner of the Kitchen Restaurant Group, which runs restaurants in several states of America.


04.06.2021