ADIDAS MAY REAPPEAR IN RUSSIA. AFTER THE SALE TO THE INVESTOR

ADIDAS MAY REAPPEAR IN RUSSIA. AFTER THE SALE TO THE INVESTOR

ADIDAS MAY REAPPEAR IN RUSSIA. AFTER THE SALE TO THE INVESTOR
The legendary German sportswear and footwear manufacturer Adidas may transfer the Russian division to an alternative foreign investor. If the decision is made, approximately 100 of the most profitable updated stores will open in Russia.


Recall that the Adidas brand temporarily stopped its work on the territory of the Russian Federation in the spring of 2022.

As Kommersant clarifies, today Russian Adidas sublets part of its offices and warehouses.

Earlier, it also became known about the transfer of the Russian Reebok business to the Turkish holding FLO Retailing. The sports brand stores were renamed to the Russian Federation (to Sneaker Box) and became multi-brand.


Photo by Wikipedia


02.05.2023