A CITIZEN OF RUSSIA IS SUING COCA-COLA COMPANY FOR IMPOSING THE IMAGE OF SANTA CLAUS

Denis Amosov, a marketing manager from Tomsk, reported on his Instagram about a lawsuit against the Coca-Cola Company for excessive PR of Santa Claus in the Russian Federation. The plaintiff demands 30 million rubles in moral compensation - this money will be used to create the Association to protect the image of the Russian Snow Maiden.

Amosov says that because of the advertising of Coca-Cola, centuries-old Russian traditions are being lost, and the images of Santa Claus and the Snow Maiden are being replaced from the idea of ​​celebrating the New Year. The marketing manager accused the company of substituting concepts - Amosov is sure that Coca-Cola is trying to convince Russians that the celebration of a Happy New Year and Christmas is possible only with their drink and Santa Claus.

The plaintiff also wrote letters to Vladimir Putin and the Ministry of Culture with a proposal to legally limit the propaganda of Santa Claus in the Russian Federation.

Amosov believes that this negatively affects the younger generation, which may lose the knowledge about Russian fairy-tale characters. The plaintiff also added that the Christmas promoted by Coca-Cola is not a Russian traditional holiday and is celebrated by Catholics in December.

The claim was filed with the Kuntsevsky District Court of Moscow. It was noted that Viktor Potapov will act as a lawyer in the case.