THE NEW AMERICAN INSOLVENCY LAW MAY BRING APPLE TO BANKRUPTCY

THE NEW AMERICAN INSOLVENCY LAW MAY BRING APPLE TO BANKRUPTCY

THE NEW AMERICAN INSOLVENCY LAW MAY BRING APPLE TO BANKRUPTCY
Bill 2333, which has been recently registered in the US, runs the risk of ruining Apple's dominance over other App Store developers. Its initiator, Congressman Kyle Davison, believes that the regulation will allow developers of iOS programs to freely choose an app store among alternative options.

If the legislative act is passed, it will be in force only in the North Dakota state. However, even such an initiative seriously upset the management of Apple.

The fact is that the law can become a standard, a guide to action for legislative bodies in other American states.

According to the technical expert of the company, Eric Neuenschwander, such measures introduced by the state authorities can actually destroy the main product of the company - the iPhone. The company may even face bankruptcy, if this initiative begins to come into force across the states.

Neuenschwander believes that the removal of the control over third-party applications, which Apple is currently implementing, will make the mobile platform less efficient, reduce the level of security and data privacy. However, critics have opposed the 30% “extortionate” commission that the company charges for every financial transaction by users on the App Store for a long time.

Experts note that the iOS platform has actually ceased to be the exclusive property of Apple for a long time, remaining it only legally.

Developers who are not employees of the company are actively creating programs for mobile devices, thereby developing and promoting the company's products.

In addition, the company is looking back at the negative experience that another US IT giant, Microsoft, faced a couple of years ago. We should recall that the brainchild of Bill Gates was obliged to open access to the operating system for developers of alternative browser programs, which actually put an end to the dominance of Internet Explorer browsers. The monopoly fighters also had claims to Google - the company received a fine for selling licenses for the Android operating system, which were loaded with the corporation's services, the use of which it was impossible to refuse from.

A number of American media have already called the North Dakota initiative a possible signal of a "tectonic plate shift" that could change both the iOS operating system and many of the rules of the game in the high-tech market.


15.02.2021