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KARI SHOE CHAIN INITIATES LITIGATION WITH FAS OVER CONTEXTUAL ADVERTISING

... is estimated by experts at 12%. The Zenden network is in second place with a 4% market share. In 2022, the company's net profit reached 537.6 million, while Kari's figure was 10.4 billion. The basis for contacting the FAS from Kari was the contextual advertising of a competitor. The Clothing House, which manages the Zenden shoe store chain, placed an advertisement in Yandex that appeared on the keyword query kari in the search results. Since the exclusive rights to the kari brand belong to the Kari ...

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