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THE OWNER OF JESSICA SIMPSON BRAND DECLARES BANKRUPTCY

Sequential Brands Group, a North American fashion brand, has filed a lawsuit in Delaware to protect itself from bankruptcy. The reason was the coronavirus pandemic, which led to a fundamental change in consumer habits, a decline in retail and a reorientation to internet marketing. All the mentioned factors negatively affected the state of the garment industry. Sequential Brands Group is the parent company of the yoga brand Gaiam. Sequential Brands is the owner and licensor of the Jessica Simpson’s fashion collection and the Joe's Jeans brand. One of the largest owners of Sequential Brands with 11% of shares ...

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