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KARI SHOE CHAIN INITIATES LITIGATION WITH FAS OVER CONTEXTUAL ADVERTISING

... market. Its share in financial terms is estimated by experts at 12%. The Zenden network is in second place with a 4% market share. In 2022, the company's net profit reached 537.6 million, while Kari's figure was 10.4 billion. The basis for contacting the FAS from Kari was the contextual advertising of a competitor. The Clothing House, which manages the Zenden shoe store chain, placed an advertisement in Yandex that appeared on the keyword query kari in the search results. Since the exclusive rights to the kari brand belong to the Kari ...

THE ADVERTISING OF BANKRUPTCY SERVICES DID NOT LIKE THE UFAS

Illegal advertising of bankruptcy services for individuals was identified by the employees of the Federal Antimonopoly Service in the city of Blagoveshchensk. The department decided that the information in the advertisement inclines citizens to erroneous judgments ...

FAS declared bankruptcy advertizing illegal

... restrictions, were not specified. In the second case, the person complained about a telephone advertisement for bankruptcy, to which he did not give his consent. In such a situation, the advertiser is responsible for confirming the fact of obtaining consent to advertising, concluded FAS. In both cases, the Antimonopoly Service declared the violation of the law ‘On Advertising’ and handed over the materials for the subsequent initiation of an administrative case.

FAS latched on to the fake liquidation of Sunlight company

... of company. The network continues its aggressive marketing policy, literally bombarding residents of the region with fake spam and offering 80% discounts due to its failed ‘liquidation’. What punishment will be imposed on the chain by the capital's FAS is still unknown. Many of its stores continue to operate. The owners themselves, apparently, do not consider such advertising to be false, since some retail outlets are closed from time to time. The transformation of a brand into an internet meme is supported by a number of marketers. Many consider such a behavior to be a successful move. But will it continue to ...

RUSSIAN BANKS VOTED FOR PROHIBITION OF ADS RELATED TO BANKRUPTCY

... who decide to get rid of debts through the procedure of out-of-court bankruptcy. Banks are in favor of fully informing Russians about all the aspects of this procedure, including the risks and negative consequences. The Association suggested that the FAS add amendments to the law "On Advertising" so as not to mislead the citizens. First of all, banks consider unacceptable promises to terminate financial obligations, using the wordings that cause misunderstanding and, as a result, serious problems for bankrupts. What is more, ...

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